Glossary of SEO Terminology

An SEO Glossary of common terms, acronyms and related web terminology.

We have provided this glossary of search engine optimisation terms to help both, newcomers, and the more experienced SEO'rs out there. It is by no means complete though we have tried to include as much as we can.

A | B | C | D | E | F | G | H | I | J | K | L | M
N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Help us improve the glossary by submitting new terminology here.

SEO Glossary W

White hat SEO

White hat (or Ethical) SEO refers to opaque search engine optimisation techniques that do not violate any of the rules stipulated by Google webmaster guidelines. This is the opposite of Black hat SEO which uses deceptive techniques to try and achieve high rankings faster than might be possible via ethical means.

Web 2.0

Web 2.0 is the term coined to refer to the new trend towards encouraging as much user interaction as possible. Typically it refers to the blogs, forums, social networking and recommendation sites that are based on user generated content and feedback.