Glossary of SEO Terminology

An SEO Glossary of common terms, acronyms and related web terminology.

We have provided this glossary of search engine optimisation terms to help both, newcomers, and the more experienced SEO'rs out there. It is by no means complete though we have tried to include as much as we can.

Help us improve the glossary by submitting new terminology here.

 

Quality Content

It is absolutely vital to the ongoing success of a webpage that its content is deemed to be of a high quality. Quality content is the one thing that will result in visitors returning to and recommending your website. Due to this regularly updated quality content is the best method of achieving natural links pointing towards your website.

Quality Link

When conducting a link building campaign it is important to ensure that at least some of the links are of a high quality, as the search engines provide these with far more weight. Search engines look at a variety of indicators to decide what value a particular link has: is it from a trusted website? Is it on a page with one or two other links or is it listed alongside links to 500 other completely unrelated sites? Is the linking site well established? Is the content on the linking site related and relevant to yours? Is the link found within the body of the pages copy or is it listed in a separate section purely for links?

Query

A query is the name for the search string that a user enters into a search engine.