Ethical SEO
At Moovin On Up we are very proud of our ethical SEO practices and we have a strong code of ethics when it comes to our SEO techniques. We feel so strongly about this that we decided to produce this SEO code of conduct to show how ethical SEO should be used when optimising a website for the search engines.
SEO Code of Conduct
- An ethical SEO company will never knowingly involve themselves in any tactics or behaviours that will harm a client. This would mean not engaging in black hat SEO that could result in a client
getting banned from the search engines.
- An ethical SEO company shall always follow the search engines guidelines and never knowingly be in breach of these guidelines.
- An ethical SEO company will never breach a client’s
confidentiality. As it is necessary for SEO purposes to gain access to a client’s website an ethical SEO company will never make public any of their private data i.e., passwords, login details etc.
- An ethical SEO company will never claim someone else’s work as their own, whereas some unethical SEO companies can do this to falsely enhance their company portfolio to inaccurately display their success.
- An ethical SEO company will always grant permission to contact their clients for a reference, if the client has no objections to this. In some cases the client may not want to be contacted and their confidentiality must be respected.
- An ethical SEO company will never make a site look like something it isn’t and will never display different information to the search engines to what an actual website visitor will see. This would mean never using cloaking or redirects to knowingly deceive the search engines.
- An ethical SEO company will never publicly discredit former clients or competitors even though they may have engaged in black hat SEO techniques. It wouldn't be professional for a SEO company to engage in these tactics.
- An ethical SEO company will always keep up to date with current ethical techniques and continually educate and train their staff in the most current search engine guidelines. The nature of the ever changing SEO industry demands that SEO companies stay informed of the current trends and techniques.
- An ethical SEO company will never mislead their client about their abilities or knowledge in the field of search engine optimisation.
- An ethical SEO company will never set unachievable goals when dealing with a client, and will never promise to achieve something that is knowingly unachievable.
- An ethical SEO company will always keep the client up to date with how they are achieving their listings. For example all search engine ranking reports produced by a SEO company should be accurate to time of the report being generated.
- An ethical SEO company with always work to their best ability for their clients.
- An ethical SEO company will never place hidden links on a client’s website.
- An ethical SEO company will always make themselves available where possible for customer support within the agreed times by the company and the client. As most SEO companies cannot make themselves available twenty four hours a day for customer support both parties should be in agreement of when these times should be.
If you feel as strongly as Moovin On up does about this ethical SEO code of conduct why not place this link on your website in support of this.
Please feel free to contact us if you feel anything should be included in this report that isn’t, and we will review it and may include it in future updates or if you would like to engage in discussion regarding any of these terms why not post your thoughts on our SEO forum.
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